Cathy Williams
Content | Strategy | Storytelling
A copywriter with 25+ years in strategic marketing communications, I help purpose-driven people and organisations find the right words to create meaningful impact. If you're looking for strategic brand messaging or results-driven content - including blogs, emailers, thought leadership, website and social copy - let’s connect.
milpark.ac.za
Building a Career in Insurance with Milpark: Marzanne’s Journey
A Calling to Care
Marzanne had always felt a calling to help people. After attending secretarial college, she completed a degree in theology. Upon graduation she became a community youth worker but felt uncertain if it was the right path.
Marzanne then took a temporary receptionist job at a local beauty salon. Little did she know then that this detour would open doors to a fulfilling career in insurance.
A client at the salon noticed Marzanne’s potential and offered her a short-term role at a...
eurocasa.co.za
Website Refresh: EuroCasa Africa
Performed a comprehensive website content audit for Eurocasa, which led to a decision to refresh the site’s copy and user experience (UX). Collaborated closely with the agency (GK Consulting) to ensure a smooth user experience and clear, compelling messaging. Helped rebrand from Eurocasa JHB to Eurocasa Africa, reflecting their broader regional presence.
milpark.ac.za
Blog: SAICA Recognition Opens Doors for Advanced Accounting Students
Blog article written for Milpark Education on SAICA recognition for their Advanced Accounting bridging course, reaffirming its credibility and paving the way for graduates to pursue two of SAICA’s professional accounting accreditations.
milpark.ac.za
Blog: Insurance Star on the Rise: Nyasha Madzingira’s Story
Alumni impact story written for Milpark Education about graduate Nyasha Madzingira, a rising star in the South African insurance industry who chose to solidify her professional expertise by pursuing a Bachelor of Commerce with a major in short-term insurance at Milpark.
milpark.ac.za
Blog: Discover Emerging Markets: Milpark’s Dubai Elective
A news article on Milpark’s Business in Emerging Markets (BEMA) elective, an immersive study experience in Dubai.
milpark.ac.za
Blog: The Overcomer: Avile’s Inspiring Story
An inspiring alumni impact story for Milpark Education on Avile Qowa who managed to graduate with distinction despite losing four close family members and almost losing her mother to a stroke during her studies.
datadrive2030.co.za
Blog: What the Data Says About Low Dose Learning
A blog article on what the data says about Cotlands 'low dose' approach to early learning. Cotlands in Johannesburg, South Africa has a rich legacy of innovation. What began as a home for abandoned babies in 1936 has evolved into a dynamic ECD organisation that continually adapts to meet children’s most pressing needs effectively.
datadrive2030.co.za
Blog: Breaking Barriers: Assessing Early Learning in SA's 12th Official Language
A blog article on ELOM-D, the first standardised early childhood development (ECD) assessment tool in South African Sign Language (SASL). Developed to evaluate whether Deaf and hard of hearing (DHH) children are meeting age-appropriate milestones.
milpark.ac.za
Blog: If at First You Don’t Succeed - Khomotso Chuma’s Story
An article for Milpark Education's blog about an accounting student who eventually found success with Milpark after three earlier attempts at her PGDA.
ivohealth.co.za
Blog: Unlocking Fresh Breath: The Dry Mouth Connection | Ivohealth
A blog post unpacking the connection between dry mouth (aka xerostomia) and bad breath, as part of the National Fresh Breath Month campaign for oral care clients Ivohealth and Sunstar GUM.
ince.co.za
Website copy: Ince - Investor & Stakeholder Communications
I worked with the dynamic team at Ince to develop their brand messaging and craft compelling, user-friendly website copy. We were all delighted with the results.
"Cathy - you crafted brand messaging from pretty much nothing, and then fleshed out the "Ince Story" to work with our vision. Your willingness to work with me to craft the digital presentation of the content allowed us to refine it to another level," Nicci Gates, Digital Strategist
datadrive2030.co.za
Blog: Sustainable Early Learning with Singakwenza Early Childhood Education
Blog article written for the DataDrive2030 website on Singakwenza Early Childhood Education, an organisation that supports informal and formal childcare facilities, parents and caregivers to make zero-cost toys from household waste.
The organisation has been using the ELOM tools to measure impact and the results are remarkable, even though they primarily work in extremely poorly resourced communities.
datadrive2030.co.za
Blog: The development of Cognitive and Executive Functioning through play
Blog article on the development of executive functioning in early learning for DataDrive2030.
v.marketingautomation.services
Emailer newsletter: Balene - the revolutionary toothbrush that cleans the inside & outside at the same time.
An email newsletter to introduce Ivohealth subscribers to Balene, a revolutionary double-sided toothbrush from Spain, that cleans all surfaces of the teeth simultaneously.
ivohealth.co.za
Email newsletter: Protect your smile this winter with GUM Paroex
B2C email newsletter for Ivohealth: for As winter settles in, we're here to share three ways mouth rinse can come to your rescue when colds or the ‘flu strike.